Blink by Malcolm Gladwell

Or "For A Book About Snap Judgements, You'd Think It Would Have A Snazzier Cover."

I liked Outliers ever so much, so I decided for a little more Gladwell. And Blink was definitely same song, different verse, but not at all in a bad way: the same kind of pop-neuroscience, anecdotal examination of physcological phenomena, fun, quick, definitely thought-provoking, but not to be read without a dose of skepticism.

This time Gladwell looks into the unconscious, snap judgements, first reactions, and how they're often just as reliable as rationalized ideas, if not more so. Blink is full of the kind of informtion that comes up at dinner parties in the form of "They did this study about..." Gladwell makes some interesting cases, or at least fills his book with some great stories and studies, but not without fault. One particularly cringe-worthy section is devoted to an idea Gladwell terms "temporary autism." Yeeeesh.